Jens Bachem is managing director of Digiital Outlook (www.digital-outlook.com), a creative and marketing agency with special expertise in creating rich interactive experiences for families. Here, he describes “Time for a Story,” an innovative service they created for Chorion’s delightful “Noddy” book series, whereby adults and children can share precious “story time” moments together via an Internet connection and Windows Live Messenger (and a webcam and microphone). Jens points out that this is a much more rewarding experience than a phone call, because both the adult and child can see each other while they talk, and there is a positive context (ie, reading a bedtime story) to keep the child interested. For more information, check out the Time for a Story site, www.timeforastory.com.
