Free is affordable and many people have turned to play online games on free flash portal websites. While the stocks started to crash in October 2008, casual games industry was doing more benefits. Most of the online advertising services have seen their incomes slide dramatically but not the online gaming sites. The online gaming flash portals saw display advertising views spike to more than 29% according to Comscore who did the report earlier in 2009.
The term casual games apply for break-time online games to play or mini games downloadable from flash portal games. With Americans tightening their belt, this industry is reaching everyone as opposed to video game consoles. Casual games companies have more ways to make revenues, such as billing players for downloads or tournament plays or licensing their games to third parties or offering premium accounts in which you have to pay a small amount. It’s far away better and cheaper for gamers than go to the restaurant or watch a movie. People may be seeing it as an alternative to other more expensive forms of entertainment. This business model fits perfectly with the economic context. Another point that could turn to the advantage of such companies is that people who are out of work have more spare times to play online games. But what makes browser based games so popular? The price, the quality, the mobility, the accessibility and the variety are strong factors in which people can play online games freely.
Casual games to play online have many benefits unlike desktop games. People use to see ads on websites and they also tend to spend more times online playing free games. Why? Because sites have many more services to offer such as chat, forums and fast support by the community that lives by itself. Finally, more times consumed on sites also mean more revenue.
New technologies like mobile gaming are positioned to overtake PCs and video console gaming. The price is really sensitive especially in the economic context and casual games will probably grow faster than any other gaming market. Definitively, people of all ages will continue to play online games and this is the main reason why the free casual games industry is here to stay amongst the big brothers.